Ekaterina Ponchak
    Sanguine-style illustration of a bonsai with circuit-board roots and branches carrying screens, charts and digital tools
    // SERVICES

    Everything your web product needs.

    From building the website to the marketing that makes it pay off. Twenty-five years of content, SEO and digital marketing, combined with development and AI tools: one setup, designed to grow over time.

    See my work
    • One person to deal with
    • Costs agreed before we start
    • Brescia · Verona · Mantua · Garda
    // I WORK WITH
    • WordPress

      A website you can update yourself, on your own

    • React

      Pages that open in under a second

    • Supabase

      Your data stays yours, exportable whenever you want

    • Automation Tools

      Repetitive tasks run by themselves

    • AI Coding Tools

      Development in days, not months

    // WHERE YOU'RE STARTING FROM

    Three situations, three different routes

    Almost every request I get starts from one of these three places. Recognising yours tells us where to begin and, just as important, what can wait.

    Starting from zero

    I don't have a website yet

    You need the whole thing: structure, content, contact forms and the SEO basics built in from day one, so you're not redoing everything a year from now.

    How I work on new websites
    My website isn't performing

    The website exists, but it brings in no enquiries

    First we find out where people drop off: speed, how it works on mobile, the content or the rankings. Then I work on whatever carries the most weight.

    See optimisation
    I want to be found

    The website works, but nobody finds it

    This is ongoing work: content, search engine rankings and showing up in AI-generated answers.

    See growth services
    // BUILD

    The web product: website, app, optimisation

    These are the four pieces of work almost every project starts with. Each has a published starting price because I know how much work it takes; the final figure depends on how many pages, languages and how much content you need.

    STARTING FROM
    €1,190

    Marketing-injected websites

    Built with WordPress or custom in React. I know CMSs, code and hosting inside out: integrated funnel, structural SEO and UX designed to convert — and you can manage it yourself.

    • Page structure based on what people in your sector actually search for
    • Copy I write myself, not template filler
    • Contact forms connected and tracked
    • Handover with a guide so you can update the content yourself
    WordPress & CMSCustom ReactFunnelSEO built-in
    Website types, timelines and costs
    STARTING FROM
    €490

    Custom web apps & tools

    Configurators, quote calculators, catalogues and private areas built to fit, with automations that take repetitive work off your plate. I build them with the help of AI tools too, so they come together quickly.

    • A workflow designed around how you work today, not an abstract template
    • Your data, in a database you can export whenever you like
    • Automatic notifications and hand-offs instead of emails typed by hand
    • A working prototype to try before development is finished
    ReactAutomationAI toolsDashboard
    STARTING FROM
    €390

    Optimising existing websites

    Already have a website that isn't working well? I get it back in shape: speed, security, UX, content and technical SEO — on WordPress and beyond.

    • A written analysis of what isn't working, ranked by impact
    • Fixes to speed, mobile experience and security
    • Review of titles, content and internal linking structure
    • Before-and-after comparison based on data, not gut feeling
    PerformanceSecurityTechnical SEOUX
    STARTING FROM
    €290 / month

    SEO, SEM & GEO

    Visibility on search engines and optimisation for AI models, so the people already looking for what you sell can find you.

    • A keyword plan tied to what you want to sell
    • New content and pages every month, not just advice
    • Google Business Profile and local listings kept up to date
    • A monthly report you can read, showing what changed and why
    On-page SEOLocal SEOGoogle Business ProfileGEO optimization
    // WHY IT ALL GOES TOGETHER

    The website and the marketing aren't two separate quotes

    For years I did SEO and content on websites someone else had built. The script was always the same: page structure decided without looking at what people search for, a slow website, forms that tracked nothing, and every change going through a developer nobody had explained the reasons to.

    I learned to develop so I could cut out that step. Now the site structure comes from real search data, I write the content while I build the pages, and tracking is live from the first day online. And when something doesn't work, you don't have to get two suppliers talking to each other: I fix it.

    That doesn't mean starting with everything at once. Most of the time we begin with a single piece, the one that unblocks the others, and the rest comes when it makes sense to pay for it.

    BALLPARK FIGURES
    • Marketing-injected websitesfrom €1,190
    • Custom web apps & toolsfrom €490
    • Optimising existing websitesfrom €390
    • SEO, SEM & GEOfrom €290 / month

    Starting prices, excluding VAT. Domain, hosting and third-party licences are not included.

    // GROW

    What you need after launch

    Ongoing work, picked one piece at a time depending on where you are. The quote depends on the number of channels and how often, and we set it after looking at your data.

    360° marketing strategy

    Market analysis, positioning and an action plan: before spending on campaigns, we decide where spending makes sense.

    Competitor analysisMarketing planKPIs and goalsBudget optimization

    Analytics & Reporting

    Performance tracking with reports you can read in five minutes that tell you what to do next.

    Google AnalyticsCustom dashboardMonthly reportsA/B testing

    Content Marketing

    Articles, product pages and landing pages that answer your customers' questions and bring new searches to your website.

    Blog strategyCopywritingVisual contentContent calendar

    Strategic advertising

    Campaigns on Google, Bing, Meta, LinkedIn, TikTok and ChatGPT, set up, measured and adjusted as they run, without burning budget.

    Google AdsMeta AdsLinkedIn AdsTikTok AdsChatGPT Ads

    Email Marketing

    Newsletters and automated sequences to stay in touch with people who have already given you their address.

    NewsletterAutomationSegmentationLead nurturing

    Lead Generation

    Landing pages, funnels and remarketing built to bring in qualified enquiries, not random contacts.

    Funnel designCROLanding pagesRemarketing

    E-Commerce & Marketplaces

    Selling online on Amazon, eBay, Etsy and your own platforms: product listings, catalogue and in-platform visibility.

    AmazoneBayEtsyShopifyWooCommerceMagento
    // SEE BEFORE YOU DECIDE

    What it looks like in practice

    A sector I work in specifically, a web app you can try right now and projects already delivered. Seeing how I work says more than any list of services.

    Websites for every sector

    Professionals, service companies, associations, e-commerce and manufacturing: how I set up the website depending on who needs to find you.

    See website types

    Hotels and B&Bs on Lake Garda

    Multilingual websites for hospitality businesses, connected to the booking engine and built around local searches.

    See the dedicated page

    Quote calculator for windows and doors

    A working demo of a custom web app: the customer configures the product and the quote lands in your inbox already filled in.

    Try the demo

    Work and results

    Finished projects with the starting point, what I changed and how things turned out.

    See the case studies
    // HOW WE WORK TOGETHER

    A clear path, with no surprises

    1. Understand

      A free first consultation. I study your business and what you need — from the marketing side too.

    2. Proposal

      A clear, costed quote: what I'll do, how long it takes, what you invest. In writing.

    3. Development

      I build with constant updates. You watch the project grow step by step.

    4. Launch & growth

      We publish, measure and optimise. This is where SEO, content marketing and advertising come in, if you need them.

    // FREQUENTLY ASKED QUESTIONS

    What people ask me before we start

    A website starts at €1,190, and the final price depends on how many pages you need, how much content I have to write and how many languages you want. A custom web app starts at €490, a tune-up of an existing website at €390, and ongoing SEO and visibility work at €290 a month. These are starting prices, excluding VAT, and they don't include third-party fees such as domain, hosting or licences. The quote I send you is a single figure covering everything needed to go live.
    // LET'S START

    Tell me about your project

    A free first consultation to work out what you need. No commitment, no pointless jargon.

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    I reply within 24 hours. Your details stay confidential.

    Prefer to skip ahead? Message me on WhatsApp

    WhatsApp · Fastest reply+39 379 304 1189Phone+39 379 304 1189Email · Reply within 24hinfo@ekaterinaponchak.com
    AreaOnline everywhere · In person around Brescia, Verona, Mantua and Lake Garda
    What you get from the consultation
    • An honest opinion on what you actually need
    • A realistic estimate of time and cost
    • No commitment, just concrete value

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