from €1,190
A new website
Structure, copy, design and development. A website built around your business, with solid SEO foundations and the tools to receive and measure enquiries.
Explore the service// WEB DEVELOPMENT · DIGITAL MARKETING · AI TOOLS
I build
web products
with the marketing
already inside.
25 years of content creation, SEO and digital marketing — combined with React and WordPress development and AI tools. Fast websites, with an integrated funnel and structural SEO. Flexible and easy to change, without starting over from scratch.
First consultation free A clear quote, in writing Reply within 24 hours
// I WORK WITH
- WordPress
A website you can update yourself, on your own
- React
Pages that open in under a second
- Supabase
Your data stays yours, exportable whenever you want
- Automation Tools
Repetitive tasks run by themselves
- AI Coding Tools
Development in days, not months
// HOW I CAN HELP
Where do you want to start?
from €490
A custom tool
Quote calculators, private areas and automations. We start from a task that eats up your time today and build a simpler way to handle it.
Explore the servicefrom €390
A website to improve
I look at what is holding back enquiries: content, navigation, speed or visibility. Then I work on the points that make the most sense for your project.
Explore the serviceOnce the site is live, I can also support you with content, SEO, Google and Meta campaigns and e‑commerce management.
See all services// SELECTED WORK
Every project starts with a different story.
BookTaxi DesenzanoServices
Organic leads in 2 weeks: a multilingual website for a chauffeur service on Lake Garda
Next Talent AcademySEO & Web
From 300 to 5,000 clicks a month: how SEO turned an academy's website into an organic acquisition channel
La Casa della AdaHospitality
Brand identity and SEO website with "tailored" storytelling for a historic home on Lake Garda
Ekaterina Ponchak (Yes, me)Web & Digital
Surviving myself: how I built my own website without quitting
Relais La PianaHospitality
SEO-optimised website for a refined B&B on Lake Garda
// THE METHOD
First, I work out what the website needs to do.
What are your customers looking for? What information do they need to choose you? I start from these questions to plan the pages, write the content and decide which features to build.
I follow the project from structure to launch. That way a design choice also takes SEO into account, and a contact form is planned together with the path that leads people to fill it in.
How I choose the technology and use AI
WordPress or custom development: I choose based on the features you need and on who will update the website. I also use AI tools to write and check the code. Structure, content and the checks before launch remain part of my job.
// HOW WE WORK TOGETHER
A clear path, with no surprises
Understand
A free first consultation. I study your business and what you need — from the marketing side too.
Proposal
A clear, costed quote: what I'll do, how long it takes, what you invest. In writing.
Development
I build with constant updates. You watch the project grow step by step.
Launch & growth
We publish, measure and optimise. This is where SEO, content marketing and advertising come in, if you need them.
// ABOUT ME
I'm Ekaterina. 25 years of marketing. Now I build the websites too.
I started with content management and digital marketing for small businesses — content creation, SEO, campaigns, e-commerce. Today I develop the websites as well, because nobody knows how to build a web product that converts better than someone who knows marketing.
I use professional AI tools to speed up the work, not to replace strategic thinking. The result: websites that are fast, flexible and made to last. Italian, English, Russian, German and other languages on request.
experience
25+ years
scope
marketing + dev
services
Websites · SEO · AI
transparency
total
0+
projects completed
0
working languages
0h
response time
// WHAT THEY SAY
Testimonials
Ekaterina è una professionista affidabile, analitica e costante. Lavora con serietà e con una chiara attenzione al risultato. Fin dall’inizio ho apprezzato il suo approccio metodico e la capacità di leggere il progetto nel suo insieme, senza perdere attenzione sui dettagli operativi. Il lavoro svolto ha contribuito a consolidare il traffico organico e a rafforzare il posizionamento su temi strategici per noi, in ambito HR e Agro-Food.
Lavorare con Ekaterina è stato semplice: lei ha gestito tutto, dal logo al sito in quattro lingue, fino ai pagamenti online e alle conferme automatiche. Io ho potuto concentrarmi sui clienti. Dopo due settimane dal lancio sono arrivate le prime prenotazioni dall'organico, senza nessuna campagna pubblicitaria.
Ekaterina ha saputo cogliere l'anima della nostra casa. Il tema sartoriale e il nuovo design raccontano la nostra storia in modo elegante e autentico, e il sito ci sta aiutando concretamente ad aumentare la visibilità diretta.
Ekaterina è stata in grado di valorizzare completamente la nostra offerta e renderci facilmente ricercabili dai clienti giusti. Mi ha colpito la velocità nell'esecuzione, la precisione nei dettagli tecnici e la serietà professionale con cui ha affrontato il progetto. Oggi riceviamo prenotazioni dirette di qualità che prima erano impensabili.
// FROM THE BLOG
Resources for anyone who wants to understand a little more
Siti Web & SEOFeatured
Rifare il sito web di un hotel o B&B: tutte le strade possibili
Agenzie, provider chiavi in mano, Wix, generatori AI e WordPress: le strade per rifare il sito di un hotel o B&B a confronto, con vantaggi e limiti reali di ciascuna opzione.
Ekaterina Ponchak10 min
Siti Web & SEOFeatured
Commissioni booking hotel: il calcolo che dice se il canale diretto ripaga
Le commissioni booking hotel possono arrivare al 23%. Il calcolo utile è in quanti mesi un sito diretto si ripaga per la tua struttura.
Ekaterina Ponchak8 min
Marketing LocaleFeatured
7 strategie di marketing locale che le PMI italiane ignorano
Sette leve di marketing locale che non richiedono grandi budget: sito che converte, SEO locale, recensioni e contenuti per farti trovare dai clienti della tua zona.
Ekaterina Ponchak5 min
Get the practical guides, every now and then.
No spam. Only concrete advice on websites, web apps, marketing and tools for your business.
// LET'S START
Tell me about your project
A free first consultation to work out what you need. No commitment, no pointless jargon.
WhatsApp · Fastest reply+39 379 304 1189Phone+39 379 304 1189Email · Reply within 24hinfo@ekaterinaponchak.com
AreaOnline everywhere · In person around Brescia, Verona, Mantua and Lake Garda
What you get from the consultation
- An honest opinion on what you actually need
- A realistic estimate of time and cost
- No commitment, just concrete value