// RECENT WORK

Things I've built.

Finished projects, visible results. Each case study tells the story of a specific challenge and how it was solved.

Organic leads in 2 weeks: a multilingual website for a chauffeur service on Lake Garda

A complete digital ecosystem in 3 months: from the brand kit (logo, palette, typography) to the go-live of a website with a custom backend and advanced features, optimised for SEO and GEO and read by crawlers from day one.

BookTaxi Desenzano

SEO & Web

From 300 to 5,000 clicks a month: how SEO turned an academy's website into an organic acquisition channel

Next Talent Academy, a training provider specialising in HR and food safety, had a website stuck at 300 clicks a month and an average position of 28 on Google. An SEO strategy built on content architecture and targeted keywords turned it into a channel bringing in almost 5,000 clicks a month, at an average position of…

Next Talent Academy

Hospitality

Brand identity and SEO website with "tailored" storytelling for a historic home on Lake Garda

A refined, fast and fully indexed digital showcase. The website combines emotionally striking design with a solid technical structure, improving local rankings and making direct bookings easier.

La Casa della Ada

Screenshot of Ekaterina Ponchak (Yes, me)

Web & Digital

Surviving myself: how I built my own website without quitting

Building a website for yourself is the ultimate test. I designed my new web space to show how my work has evolved: 25 years of marketing experience combined with my passion for code, web apps and backend architecture.

Ekaterina Ponchak (Yes, me)

Hospitality

SEO-optimised website for a refined B&B on Lake Garda

From zero visibility to a solid organic presence in local search: a significant increase in higher-margin direct bookings, less dependence on OTAs and their commissions, and more of the target guests who are willing to pay for premium value.

Relais La Piana

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