// MARKETING-INJECTED WEBSITES

    Website development with marketing built in

    I build websites for hotels, professionals, service businesses, associations and online shops. Before I design a page I look at what your customers search for, then I write the copy and set up the measurement: the site goes live ready to be found on Google and to show up in the answers of ChatGPT and other assistants.

    See my work
    • From €1,190 + VAT
    • Live in 3–6 weeks
    • Brescia · Verona · Garda
    // I WORK WITH
    • WordPress

      A website you can update yourself, on your own

    • React

      Pages that open in under a second

    • Supabase

      Your data stays yours, exportable whenever you want

    • Automation Tools

      Repetitive tasks run by themselves

    • AI Coding Tools

      Development in days, not months

    // WHICH SITE YOU NEED

    Six types of site, six ways of bringing in customers

    A hotel and a law firm are not searched for in the same way, so their websites can't be the same. I always start from who needs to find you and what they should do once they land on the page.

    HOSPITALITY

    Websites for hotels and B&Bs

    Multilingual sites connected to your booking engine, with clear room pages and pages built around what people search for in your area. The goal is to move bookings from the OTAs to your own site.

    • Hotels
    • B&Bs
    • Farm stays
    • Holiday homes
    Hotel websites on Lake Garda
    PROFESSIONALS

    Websites for professionals and tradespeople

    People looking for you want to understand in a few seconds what you do, where you are and how to contact you. I build a page for each service and for your area, linked to your Google Business Profile.

    • Lawyers
    • Dentists
    • Plumbers
    • Mechanics
    • Personal brand
    SERVICES

    Websites for service businesses

    Courses, transfers, rentals, consulting: services people choose by comparing. The site has to explain the offer, answer objections and lead to an enquiry or a booking.

    • Academies and training
    • Private hire and transfers
    • Schools
    • Rentals
    See the BookTaxi case
    NON-PROFIT

    Websites for associations

    A site that tells people what you do, collects memberships and donations, and that your volunteers can update themselves, without depending on whoever built it.

    • Associations
    • Third-sector bodies
    • Foundations
    • Sports clubs
    ONLINE SALES

    Ecommerce

    Online shops on WooCommerce or Shopify, with product pages written for shoppers and for Google, and payments, shipping and sales tracking already set up.

    • WooCommerce
    • Shopify
    • B2B catalogues
    • Local specialities
    INDUSTRY AND B2B

    Websites for manufacturers

    Technical catalogues, product pages in several languages, configurators and quote tools. Pages designed for the purchasing office and for people looking for a specific solution, not a brand name.

    • Technical catalogues
    • Multilingual
    • Configurators
    • Quote tools
    Try the demo quote tool

    Your industry isn't listed? I have also worked for restaurants, wineries, coffee shops and farms. and I'll tell you how I would set it up.

    See my work
    // MARKETING-INJECTED

    What you get with every site I deliver

    For years I did SEO on sites built by other people, and the problem was almost always the same: pages decided without looking at what people search for, placeholder copy left in place, forms that tracked nothing.

    That's why my sites start from marketing. Your quote includes the following, with no extra line items:

    • Page structure built on the real searches of your industry and your area
    • Copy written by me, in the words your customers use
    • Basic technical SEO: speed, structured data, sitemap, meta tags
    • Pages written to be cited in AI answers too: ChatGPT, Perplexity, Google AI Overviews
    • Contact forms connected and conversions tracked in Google Analytics 4
    • A mobile version looked after as carefully as the desktop one
    • A panel to update text and images yourself, with a recorded guide

    There is one more thing compared with a few years ago. Part of today's searches no longer ends on a list of links: the answer is written by ChatGPT, Perplexity or the AI box at the top of Google. To get into those answers, a site has to state things explicitly — prices, areas served, timelines, the differences between one service and another — and have structured data that machines can read without having to interpret it. I set up the pages this way from the start, and it is the same clarity that people need.

    FROM
    €1,190

    For a complete brochure site. Ecommerce and custom features are quoted separately.

    VAT excluded. Domain, hosting and third-party licences are not included.

    «Ekaterina was able to bring out the full value of what we offer and make us easy to find for the right customers. Today we receive quality direct bookings that were unthinkable before.»
    Marta De Franceschi, owner of Relais La Piana
    // HOW WE WORK TOGETHER

    A clear path, with no surprises

    1. Understand

      A free first consultation. I study your business and what you need — from the marketing side too.

    2. Proposal

      A clear, costed quote: what I'll do, how long it takes, what you invest. In writing.

    3. Development

      I build with constant updates. You watch the project grow step by step.

    4. Launch & growth

      We publish, measure and optimise. This is where SEO, content marketing and advertising come in, if you need them.

    // FREQUENTLY ASKED QUESTIONS

    Costs, timelines and what to expect

    A brochure site starts from €1,190, VAT excluded. The final price depends on how many pages you need, how much of the copy I write and how many languages you want. An online shop or a site with custom features, such as a configurator or a members' area, is quoted separately. Domain, hosting and third-party licences are not included, but I tell you about them upfront, so you know what you will spend in the following years too.
    // FREE QUOTE

    Let's talk about your website

    Tell me what your business does and what you want from the site. I'll reply within two working days with a first idea of structure, timelines and costs.

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    I reply within 24 hours. Your details stay confidential.

    Prefer to skip ahead? Message me on WhatsApp

    WhatsApp · Fastest reply+39 379 304 1189Phone+39 379 304 1189Email · Reply within 24hinfo@ekaterinaponchak.com
    AreaOnline everywhere · In person around Brescia, Verona, Mantua and Lake Garda
    What you get
    • A first proposal for the page structure
    • Timelines and cost agreed before we start
    • No commitment if you decide not to go ahead

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