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Websites & SEO
Guides and strategies on websites & seo for small and mid-sized businesses.
📚 3 articles available•⏱️ In-depth guides•✅ Field-tested strategies
Websites & SEOFeatured
Business website 2026: from showcase to marketing-injected site
AI-generated answers are changing the way customers find a small business. What a business website has to do today and what to prepare before rebuilding it.
Ekaterina Ponchak9 min
Websites & SEOFeatured
Redesigning a hotel or B&B website: every route you can take
Agencies, turnkey providers, Wix, AI generators and WordPress: the routes for redesigning a hotel or B&B website compared, with the real advantages and limits of each option.
Ekaterina Ponchak11 min
Websites & SEOFeatured
Hotel booking commissions: the calculation that tells you whether the direct channel pays back
Hotel booking commissions can reach 23%. The useful calculation is how many months a direct booking website takes to pay for itself at your property.
Ekaterina Ponchak9 min