Ekaterina Ponchak
    Hospitality 1 month

    SEO-optimised website for a refined B&B on Lake Garda

    Relais La Piana

    Visit site
    Screenshot of Relais La Piana

    The challenge

    A critical situation, typical of the hospitality sector: zero digital presence in a highly competitive Lake Garda market saturated by OTAs (Online Travel Agencies).

    Problems identified: poor organic visibility, almost total dependence on OTA commissions (15–20%), no way to reach quality target guests and no tools for direct booking.

    The solution

    An SEO-optimised website with an attractive, lightweight design, in keeping with the style of the property and the preferences of its target guests.

    A targeted content strategy to attract direct guests and reduce the dependence on OTAs.

    Testimonial

    "Ekaterina was able to bring out the full value of what we offer and make us easy to find for the right guests. I was particularly struck by the speed of execution, the meticulous precision in the technical details and the professionalism with which she handled every aspect of the project. Today we receive high-quality direct bookings that were unthinkable before."
    — Marta De Franceschi, Owner of Relais La Piana

    Strategy

    An SEO-driven strategy focused on generating qualified leads through:

    1. An in-depth competitive analysis, mapping competitors and identifying content gaps
    2. A custom WordPress architecture, mobile-first and optimised for conversions
    3. A targeted long-tail content strategy
    4. Conversion optimisation with direct-booking tools to eliminate OTA commissions

    The results

    Complete digital transformation: from zero visibility to a solid organic presence in local search, a significant increase in higher-margin direct bookings, less dependence on OTAs and their commissions, and more of the target guests who are willing to pay for premium value.

    Technical optimisation: responsive on every device, loading speed above the sector average and full Google indexing in record time.

    Project gallery

    Services

    WordPress DevelopmentSEO StrategyMobile OptimizationLocal SEOContent StrategyTechnical SEO

    Tech stack

    WordPressSEO ToolsResponsive Design
    // KEEP EXPLORING

    Related case studies

    BookTaxi Desenzano
    Services

    Organic leads in 2 weeks: a multilingual website for a chauffeur service on Lake Garda

    BookTaxi Desenzano
    La Casa della Ada
    Hospitality

    Brand identity and SEO website with "tailored" storytelling for a historic home on Lake Garda

    La Casa della Ada
    Ekaterina Ponchak (Yes, me)
    Web & Digital

    Surviving myself: how I built my own website without quitting

    Ekaterina Ponchak (Yes, me)

    Got a project in mind?

    Tell me about your situation. The first consultation is free, with no strings attached.

    🍪 This site uses cookies

    We use cookies to improve your browsing experience, analyse site traffic and understand where our visitors come from. You can choose which cookies to accept. Read the Cookie Policy