Hospitality 1 month

Brand identity and SEO website with "tailored" storytelling for a historic home on Lake Garda

La Casa della Ada

The challenge

The challenge was to turn a house with over 200 years of history in Castelnuovo del Garda into guest accommodation with authentic charm.

The owners needed an online presence that conveyed the warmth of a family home while honouring the memory of Ada and her husband Carlo Fontana, a tailor, balancing heritage with modern comfort.

The solution

A digital project "made to measure": a complete brand identity, with logo and colour palette inspired by sober elegance and the world of fabrics.

The website showcases the historic rooms and guides visitors towards direct booking, with empathetic, SEO-optimised copy.

Testimonial

"Ekaterina captured the soul of our home. The tailoring theme and the new design tell our story in an elegant and authentic way, and the website is genuinely helping us increase our direct visibility."

— Marco and Roberta, La Casa della Ada

Strategy

The whole project follows one thread, the tailor's craft, applied to every element:

Tailoring concept: storytelling and room names inspired by fabrics (Silk Room, Velvet Room, Cotton Room).
Brand identity: a logo and colours that convey elegance and history.
WordPress development: site build, design adaptation and a layout focused on user experience.
Copywriting and SEO: evocative copy and SEO for local tourism (Castelnuovo del Garda, Gardaland, Lake Garda).

The results

A refined, fast and fully indexed digital showcase. The website combines emotionally striking design with a solid technical structure, improving local rankings and making direct bookings easier.